The Battle for Hearts & Minds is a fusion of Fashion, Art, Music, Design & Activism, I chose to focus the album identity around an emblem design which literally embodied ‘The Battle for Hearts and Minds’ within us all.
The one thing I'm NOT is an illustrator, I initially came up the the icon/logo concept, but needed someone with the skills & brand understanding to bring it to life.. I contacted Designer & Brand builder and founder of Grammar Studio. He took my original idea and brought it to a fully realised logo.
The project was all about blurring the lines.. I felt this is the perfect way to connect with the people. We all face a struggle between doing what heart and mind tells you is right and what brain and logic suggests. It’s light and dark, it’s ying and yang, and it tests us all. We all face the same yet each experience is new. As a creative individual I am inspired by this and the choices we make.
The Approach
Throughout the LP I deliver my own personal and political musings. The lyrics open us up to ideas in order to provide us with food for thought... The album begins with the words of spoken word artist, Lisa Luxx which pre empt the tone for this musical journey. She states: “ The world has stalled”., between tracks she guides the listener through the album. Her poetry connects the recurring themes between the tracks and works in dialogue with them.
Tracklisting
- INTRO (prod by Savvy)
- T.B.F.H.A.M (prod by Savvy)
- ONLY WAY I KNOW featuring Malcolm Carson (prod by Savvy)
- IN THE PURSUIT OF… (prod by Savvy)
- CHANGE featuring Aisha Zoe (prod by Savvy)
- THE ABYSS (prod by Savvy)
- MIND OVER MATTER (prod by Savvy)
- CLIMAX (prod by Savvy)
- SAVING GRACE featuring Luke Peeters (prod by Luke Peeters & Savvy)
- A WARRIOR KNOWS (prod by Savvy)
- FORFEIT (prod by Savvy)
- THIRD TIMES A CHARM (prod by Luke Storey co produced Savvy)
- THE HOUR OF THE WOLF (prod by Savvy)
- DIVINE RESOLUTION featuring Jade America (prod by Savvy)
- SURVIVAL (prod by Savvy)
- ENDURANCE (prod by Savvy)
- GOODNIGHT (prod by Savvy)
- OUTRO (prod by Savvy)
- REFRESHMENT – Bonus track (prod by Luke Storey)
All tracks recorded & mixed by Savvy at Saving Grace Studios.
Mastered by Savvy at Saving Grace Studios.
Cover art by Abigail Anderson.
Executive Producer: Savvy.
Co-Executive Producer: Tone from the Hudd, Benaiah Matheson
