The project centers around importance of both social welfare and community spirit with a powerfully optimistic colour palette. Large-scale type and figurative depictions are linked through his widely known style of continuous line drawings uniting this new multi-layered artwork. Key aspects to the campaign are Respect, Community, Kindness, Caring and Togetherness mirroring the personal values of the artist himself. Using local artists within the community.
Alongside Benaiah I developed a selection of promotional strategies & content in order to promote the project to the general public, Industry professionals & art institutions. I created a short video documentary to breaking down Benaiah’s creative process and the Togetherness Project as a whole. I used this to then run a small PR campaign for the project to gain further leverage for benaiah's transition into the artworld.
The main aim was to take all of the content he created and the promotional strategy I had devised alongside Benaiah and use it to re-present Benaiah as a more rounded & dynamic artist who works with various canvasses which includes clothing, rather than this original roots of a fashion designer that creates art.
I re-developed this original web presence into a transitional site more in keeping with his new artistic direction. From there I created a selection of content for this social media channels to assist in the driving of traffic towards his main documentary and additional products he was aiming to sell.
Benaiah received a great response from a range of galleries and professional from across the the North of the UK and the project managed to generate a range of leads for Benaiah. Most noticeably Benaiah’s subsequent acceptance into Tetley’s 2021 artists in residency programme.
Savvy continues to apply the truest sense of achieving an exorbitant amount more from it’s projects with vision, foresight and quite honestly, success.
Big fancy words aside; the truth is they opened doors in the project I didn’t know were holding me back and provided a service that was superb!
Big fancy words aside; the truth is they opened doors in the project I didn’t know were holding me back and provided a service that was superb!
