The evolution of BenaiahMatheson.com reflects the artist's growing maturity and a more focused brand identity. Initially, the website served as a comprehensive platform for gallery and institutional pitches, featuring an "About" page with the artist's bio and contact information, a "Work" page showcasing the "Togetherness" project and other relevant work, an "E-shop" for purchasing art pieces, a "Contact" page for direct inquiries, and a "Journal" page for random image galleries. This first design catered to various needs, including e-commerce.

As Benaiah's artistic vision refined, the website underwent a transformation. The second design prioritized a streamlined user experience, focusing on the core aspects of the artist's brand. The "Home" page became the main landing page, often featuring a featured project or artist statement. The "About" page was updated to reflect the artist's evolving bio and statement. The "Work" page was expanded to showcase a broader range of work, offering a deeper dive into the artist's creative process. The "Contact" page remained, providing a direct channel for inquiries. This shift towards a more focused and streamlined website aligns with Benaiah's evolving artistic direction and the specific goals of the platform.