The Battle for Hearts & Minds is a fusion of Fashion, Art, Music, Design & Activism, I chose to focus the album identity around an emblem design which literally embodied ‘The Battle for Hearts and Minds’ within us all.

The one thing I'm NOT is an illustrator, I initially came up the the icon/logo concept, but needed someone with the skills & brand understanding to bring it to life.. I contacted Designer & Brand builder and founder of Grammar Studio. He took my original idea and brought it to a fully realised logo.

The project was all about blurring the lines.. I felt this is the perfect way to connect with the people. We all face a struggle between doing what heart and mind tells you is right and what brain and logic suggests. It’s light and dark, it’s ying and yang, and it tests us all. We all face the same yet each experience is new. As a creative individual I am inspired by this and the choices we make.

The Approach
Throughout the LP I deliver my own personal and political musings. The lyrics open us up to ideas in order to provide us with food for thought... The album begins with the words of spoken word artist, Lisa Luxx which pre empt the tone for this musical journey. She states: “ The world has stalled”., between tracks she guides the listener through the album. Her poetry connects the recurring themes between the tracks and works in dialogue with them.

The Only Way I Know
The single artwork for "The Only Way I Know" was created to capture the artist's introspective and thoughtful nature. The black and white image, with Savvy's pensive expression, is meant to reflect the contemplation that precedes the release of the song. Savvy's singular image could represent the juxtaposition of vulnerability and strength, alluding to the emotional depths of the music and the rapper's willingness to be vulnerable with his audience. Acknowledging the enormity of the task that is about to be undertaken, the artwork conveys the weight of the artist's message and the sincerity with which it is being delivered.

In The Pursuit Of...
The artwork for the single "In the Pursuit of" features a dark background, a baby (which represents humanity) in front of a TV, and hands reaching out through the screen. This imagery is meant to represent the corrupting influence of media on society. The black and white color scheme is meant to represent the polarizing nature of media and the absolute positions people take based on what they watch.

Overall, the artwork is a powerful and thought-provoking representation of the song's themes of media manipulation and the dangers of unchecked consumption of information.

The Hour Of The Wolf
The single artwork for "The Hour of the Wolf" was created to capture the artist's bold and assertive style, as well as the intensity of the song. Savvy's wolf mask, a nod to old school hip hop, is superimposed on a vibrant pink glow, which represents the song's energy and power. The gold chain around the wolf's neck adds a touch of luxury and sophistication to the image, while the bold typography conveys the strength and resilience of the artist.

The artwork as a whole represents the artist's reclaiming of his identity and his place in the hip hop world. He is no longer afraid to be himself, and he is ready to take on the world. The wolf mask represents his inner strength and power, while the pink glow represents his passion and ambition. The gold chain represents his achievement and success.